Course curriculum

  • 1

    Introduction

    • 1.1 - Course overview

    • 1.2 - Introduction & Definition

    • 1. 3 - The value of your background

    • 1.4 - Product Manager's Main Skills

    • 1.5 - [Activity] Write your career path & imagine the future

    • 1.6 - [Activity] Let's leverage your strengths

    • 1.7 - [Activity] Know yourself

  • 2

    What is Product Management?

    • 2.1 - Product Mindset

    • 2.2 - The Product Manager role’s foundations

    • 2.3 - A typical day of a Product Manager

    • 2.4 - Differences between roles

    • 2.5 - A Product Manager position in a company

    • 2.6 - The challenges of being a Product Manager

    • 2.7 - [Activity] Clarify the role and the responsibilities

    • 2.8 - [Activity x Build your Product] Kickstart your Product Strategy

  • 3

    How is a product born and how does it live?

    • 3.1 - Product Lifecycle phases

    • 3.2 - Product delivery phases

    • 3.3 - [Activity] Identify the maturity of Products

    • 3.4 - [Bonus] Example of pivots carried out by companies

  • 4

    Why are we building this product?

    • 4.1 - Product Business Canvas

    • 4.2 - Airbnb example

    • 4.3 - Always ask “Why?” first

    • 4.4 - Users and needs

    • 4.5 - Types of interviews and objectives

    • 4.6 - Tips for your interviews

    • 4.7 - Creating personas

    • 4.8 - [Activity x Build your Product] Draft your Product Vision

    • 4.9 - [Activity x Build your Product] Draft your Product Business Canvas

    • 4.10 - [Activity x Build your Product] Draft your personas

  • 5

    What are we building?

    • 5.1 - Benchmark and competition analysis

    • 5.2 - Benchmark example

    • 5.3 - Value Curve for Product differentiation

    • 5.5 - User journey

    • 5.6 - Wireframes

    • 5.6 - Mockups

    • 5.7 - User tests & Stakeholders feedback

    • 5.8 - Product Business Canvas review

    • 5.9 - [Activity x Build your Product] Benchmark your industry

    • 5.10 - [Activity x Build your Product] Design the user journey

    • 5.11 - [Activity x Build your Product] Design the user experience

  • 6

    How do we measure success?

    • 6.1 - The importance of business objectives

    • 6.2 - OKR - Definition

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    • 6.3 - OKR - Examples

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    • 6.4 - Metrics and KPIs

    • 6.5 - AARRR framework

    • 6.6 - AARRR framework - Uber example summary

    • 6.7 - OKRs vs. KPIs

    • 6.8 - [Activity] OKRs - Practice and avoid the traps

    • 6.9 - [Activity x Build your Product] Define your OKRs

    • 6.10 - [Activity x Build your Product] Define your KPIs

  • 7

    How do we build our product?

    • 7.1 - Prioritization

    • 7.2 - RICE scoring framework

    • 7.3 - RICE scoring framework - Example

    • 7.4 - Communicate iterations

    • 7.5 - User Story Map

    • 7.6 - User Story Map - Example 1

    • 7.7 - User Story Map - Example 2

    • 7.8 - MVP

    • 7.9 - The Wizard of Oz

    • 7.10 - [Activity x Build your Product] Prioritize the features with RICE

    • 7.11 - [Activity - Build your Product] Build your User Story Map

  • 8

    How do we deliver our Product?

    • 8.1 - Roadmapping

    • 8.2 - Roadmapping - Example

    • 8.3 - Managing a Development team

    • 8.4 - Agile mindset

    • 8.5 - Scrum

    • 8.6 - Expressing requirements

    • 8.6.1 - User Story

    • 8.6.2 - Acceptance criteria

    • 8.6.3 - Epics

    • 8.6.4 - Conclusion

    • 8.7 - Gather feedback

    • 8.8 - [Activity - Build your Product] Elaborate your Roadmap

    • 8.9 - [Activity] Think about the role of Product Manager and the Scrum methodology

    • 8.10 - [Activity] Write step by step Epic and User Stories

  • 9

    How to be a Product Leader?

    • 9.1 - Introduction

    • 9.2 - Effective communication

    • 9.3 - Engaging your stakeholders

    • 9.4 - Engaging our team

    • 9.5 - Convincing and managing conflicts

    • 9.6 - Managing with empathy

    • 9.7 - [Activity] Practice

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